Flat Rate 101
Flat rate pricing is a popular credit card processing price structure that offers merchants a single flat fee (usually between 2-3% of every purchase) to process a transaction. With flat rate pricing, the type of credit card your customer uses won’t impact your cost to process the transaction. Flat rate pricing makes it easy to understand what your processing fee will be on every transaction, because it’s always the same. However, this simplicity can prevent business owners from discovering that there are actually lower transactions fees they may be eligible for. In fact, most merchants are usually eligible for them.
Does Flat Rate Pricing Cost More?Many payment processors rely on confusion and misinformation to keep their merchants in the dark when it comes to understanding how credit card processing fees work. What many merchants don’t realize is that the fee they are charged for processing a transaction is made up of three components that when added together culminate in your total fee. These are:
1) Interchange Fee – The fee charged by issuing banks to process the transaction. (Interchange fees are ultimately what pays for the rewards programs associated with consumer credit cards as well as technology and infrastructure.)
2) Card Brand Fee – A small fee that the card brand (Visa, Mastercard, Amex, Discover) takes for each transaction.
3) Payment Processor Margin – The fee the payment processor takes for providing you with the ability to take payments.
The interchange and card brand fees are outside of the control of your payment processor. When a payment processor charges a merchant based on the flat pricing structure they are determining a flat rate based on all three of the fees mentioned above. This is the fixed rate that you will be charged on all your transactions.
Essentially, flat rate processing isn’t giving merchants the ability to take advantage of low interchange rates, so it could be costing you more money. In fact, typically, the only way interchange plus pricing doesn’t cost merchants less than flat rate is if a merchant’s average transaction size is really low (for instance, in the case of a coffee shop).
Interchange Fee Flexibility: Why it MattersThe key to saving money on credit card processing is understanding the interchange fee. The interchange fee is a deduction that the card-issuing bank takes for handling a credit transaction. Depending on what your business is and the type of payment you are processing, this transaction fee can fluctuate.
In a flat pricing structure example, you pay 2.9% on all your transactions, even if the actual interchange rate varies with the different transactions. Depending on your business and the volume you are processing each month, this may mean that your business is paying more than it needs to for payment processing.
Check out this diagram to see how interchange plus compares with flat rate:
With the interchange plus pricing structure, the interchange fee fluctuates based on what sort of card you are processing, but the margin fee will remain at a fixed percentage for each transaction. This means, whenever you process a transaction that is eligible for a lower interchange fee you will be saving money (compared with where the transaction took place under a flat rate structure). Now of course, the adverse is also true; being that when you process a card with a higher interchange fee, you may pay more than you would have under a flat fee arrangement.
The majority of cards processed everyday are those which qualify at a low interchange rate.
Why Merchants Are Choosing Interchange Plus Over Flat RateHowever, if interchange plus still seems like a bit of a gamble, here’s why it is attractive to so many merchants: the majority of cards processed everyday are those which qualify at a low interchange rate. This is because the average customer doesn’t carry an Amex Black or Visa Infinite Privilege card, but a standard, low annual fee credit card with a low interchange rate.
Finally, payment processors who use interchange plus take a consistent margin when compared with flat fee providers. With flat rate pricing remember, your rate never changes, but because the interchange rate does, so the flat rate processor’s margin is always fluctuating up and down. This arrangement is advantageous to those providers, but not so much for the merchants that use them. Interchange plus providers set their margin to be consistent across interchange rates which also allows you to see exactly how much you’re paying for interchange at each transaction and how much you're paying on top.
Check out this video on how interchange plus pricing = better pricing: