Businesses of all sizes can benefit from offering online payment options for their customers.
Even locally run shops that aren’t trying to reach customers outside their immediate surroundings can improve their customer service and increase their bottom line by accepting online payments.
We’ve come up with a few different ways that online payments benefit small businesses.
Reach More People
By now, we all know that having a website is critical for almost any business today. But using an online store to supplement your business and discovery process inherently makes it easier to help more people learn about your business and what you offer. Instead of relying solely on foot traffic and people driving by to discover your store, they are able to find information about your business on your website, and even if they don’t purchase anything online, their experience can help influence their decision to visit you in person.
If you’re sharing products on social media you may also have potential customers who aren’t able to visit in person, but who still want to make a purchase. Now that you’ve captured their attention with what you offer, you can convert them into a paying customer by letting them check out through your online store. It can be incredibly frustrating for customers when they find a product online that they can’t purchase because they are located in a different place than the business.
Setup can be Quick and Easy
Those unfamiliar with online payments might hesitate to add them because they might seem like they would be difficult to integrate and that the process would take time and money away from the already difficult task of running your business.
Luckily, advancements in technology have made adding online payments to your business easier than ever before. You can select the payment solution that works best for your business and integrate the functionality into your existing website with only a few clicks. If you’re with a payment provider like Helcim, you probably already have access to online payments through your merchant account.
If you’re a Helcim Merchant, you can add a hosted payment page in Helcim Commerce to quickly begin accepting payments. You simply need to specify what information you want to collect from your customers, what amount you want to charge, and how you want to the page to look and feel. There’s no need to hire a developer or have someone else charge you for them to do it for you.
Increase Your Credibility
Many customers complete research online, even if they intend to make their final purchase in-store. Having an updated online store that includes helpful information about your business can help customers make informed purchase decisions. Giving customers the option to also make their purchase online can help improve their customer experience, whether they do decide to check out online, or still choose to come into your store to make their purchase, customers appreciate having the flexibility to choose the payment option that works best for them.
Makes Paying Convenient for Customers
Offering the payment method that your customers prefer can be the difference between completing a sale or missing out. Adding online payments to your business helps complete your payment ecosystem so that you have the tools in place to serve each customer according to their preferred payment method. Some customers will prefer to pay online over visiting your store location in person, and if you are unable to provide them with this option, then there is a good chance they will take their business to other retailers who can. You can also explore options where customers can pay online and pick up their purchase in-store, this can also streamline the buying process for both you and your customers. Don’t underestimate how effective a convenient payment process can be in converting customers from just browsing to completing their purchases.
Most Importantly, more Sales
Ultimately, the purpose of adding online payments to your business is to improve your customer experience and make it easier for more customers to complete more purchases. Online payments provide you with an additional channel for completing sales and helping your business grow.
Small businesses are always looking for an edge over the competition, or another channel to help grow their sales. Online payments are a great way to achieve both and do so with minimal investment. If you’re a Helcim merchant and you want to see how online payments can benefit your small business, feel free to contact one of our friendly Helcim Gurus who will be happy to answer any questions you might have.