Nic's back to the camera in the Helcim studio
  1. The Helcim Blog
  2. Working at Helcim

The Ongoing Challenge of Staying Genuine

Author Image

Nic Beique | April 16, 2018

“In this week's vlog we look into our ongoing efforts to stay genuine in every type of communication with our merchants.”
1 min read

    Vlog #10

    How do you find the balance between being candid and being professional? In this week's vlog, we look into our ongoing efforts to stay genuine in every type of communication with our merchants.

    The Evolution of Our Weekly Series

    While this is only episode number ten, we've pivoted a few times with these videos. Originally titled "Weekly Updates", the goal was to provide news and feature updates to our existing customers. Unfortunately, the content seemed at times "˜pitchy', and with gaps between feature releases, it was challenging to provide news every week.

    Then we thought about making each episode a poignant piece of advice for entrepreneurs. And while we liked the messaging, the format felt dry at times. We also already have a series called "The Ground Up", where we provide tips on how to start a business from"¦you guessed it"¦the ground up. Now the vlog felt redundant, and less of a vlog.

    So welcome to the next evolution (read: course corrections and pivoting) and the new title of this weekly video series: The Helcim Vlog.

    You may recognize the format "“ we accidentally stumbled upon it in episode four, "A Day In the Life of Helcim". At the time, we did not have any new features to announce so we filmed ourselves throughout the day. The result was a candid look into our company and our day-to-day, and our most enjoyed vlog to date. We wanted to go back to that format, and really let our audience in. Our goal is now to simply take you on the journey with us, as we continue to build Helcim. We hope you enjoy this new episode as much as we enjoyed making it.


    It's time to feel good about your payments.

    Sign up instantly with no paperwork or commitments.

    Get started now

    Service with a :)

    We’re always willing to help.

    New to accepting card payments? We take the time to help you understand how it all works so you can make the best decisions for your business.

    • Speak to a real person
    • Get help fast
    • Experts you can trust
    • No commission = no pressure
    Show more

    Have us contact you.

    Contact name cannot be blank
    Business name cannot be blank
    Please provide a valid email address
    Phone number cannot be blank
    Time Preference cannot be blank

    The form was sent successfully!