Video content is becoming the number one way to share your businesses story with customers.
Research shows that 85% of American’s are watching videos online, 45% of people are watching more than one hour of Facebook or YouTube videos per week, and 92% of mobile video viewers are sharing videos with others.
These stats are not very surprising to Helcim, we often share videos we find entertaining, educational, or interesting with the rest of the team. We also create our own videos to share product updates, company announcements and an inside look at startup life.
We have found many valuable YouTube channels that share great insights for entrepreneurs and small businesses, so we wanted to share our own top ten list if you’re looking for some business inspiration or to learn a new skill.
If you’ve been on YouTube, then you’ve probably heard of or watched at least one TED Talk. Their YouTube channel shares some of the best ideas from the conference in easily digestible videos, with new posts being shared each week. We enjoyed this recent video on How to turn a group of strangers into a team. The talk is entertaining but also includes interesting lessons on what builds strong teams.
Entrepreneur shares business ideas and trends including the latest news, expert advice, and growth strategies for small business owners. We find the Entrepreneur content to be highly relevant as we continue to grow Helcim and you’ll likely find useful videos and insights that apply to your situation if you’re growing your own small business. Their three things entrepreneurs should know today series includes quick videos on news or tips that can help entrepreneurs in under 60 seconds.
Helcim often takes part in the Startup Grind events in Calgary as an attendee or a sponsor, the events are a great way to meet entrepreneurs in your community and learn from others who have gone through similar things as you. This is their main channel that includes information from their Global Conference, they also have a Startup Grind Local channel for videos from their individual chapters.
Bryan Elliott shares interviews with entrepreneurs and business owners about the stories behind their success. The videos include great insights and lessons learned that you can apply to your own business. Elliot recently shared a few videos where he interviewed Derral Eves about how to find success on YouTube, a topic that resonated with us as we work on creating engaging content for our merchants and customers.
These illustrated videos take concepts from popular self-help and advice books and animate the lessons while the narrator explains the story. The concepts and information are easily digestible and entertaining to watch with Mark Keller’s great animation skills. In this video, the concepts from How to Win Friends and Influence People are reversed making the video humorous but still educational.
These videos include a wide spectrum of people from authors, innovators, speakers, successful business owners and celebrities to talk about their work. The wide variety of topics are entertaining and inspirational, in their 2017 Year in Review video you can get a good feel for the diverse nature of the talks and the interview set up that the videos use.
TechCrunch is one of our guilty pleasure channels, they share new tech products and innovations that we find very cool. We also appreciate their Startup profiles and tech news. In a recent video, they profiled Guardian Gym, a non-profit gym that was started by two former Twitter employees who are proving that innovation can be applied in all sectors.
If we’re not able to attend the Calgary Creative Morning events in person then we can get our creative inspiration from their YouTube channel. Creative Mornings is a breakfast lecture series for the creative community. We enjoyed the last event we attended in Calgary where Liane Amendy talked about commitment and pushing through adversity.
If you want to pick up a new skill then Skillshare is a great place to start, they have thousands of classes on design, business, and technology. Skillshare is great for keeping your current skills sharp or helping you learn something new, especially if you’re a small business owner who is trying to wear multiple hats. As a small business ourselves we’re often quite busy so Brian Cervino’s video on the Pomodoro Technique to enhance our productivity was relevant and helpful.
While we fully admit that we’re biased, we had to include The Helcim Vlog on our list! New episodes launch each Monday and include an inside look at life at Helcim along with lessons learned and insights from our CEO Nic Beique. In the short twenty weeks that we’ve been creating the vlog, we’ve already learned a lot about consistently creating video content. In the episode below, we look at what it takes to create something new every week and walk you through the ups and downs of our creative process.