Top 5 Marketing Strategies for Home Based Businesses

a painter running a home based painting business

Running a business out of your house is a challenge. And while it can keep your start-up costs low, you’re likely not attracting much attention or pulling any foot traffic like a conventional business does. So how do you get the word out about what you’re doing and market your home business?

Best Local Promotion Methods For At-Home Entrepreneurs

1) Buy Small Business Classifieds

While they may not get a wide reach, local classifieds can get you the right reach. You’re a local business right? If you’re operating out of your home or garage the easiest way to start selling is to sell to those nearby.

Local classifieds are also a cheap way of advertising. Generally speaking, they’re less expensive than a conventional print ad (like a sign or billboard) and they help make your name known in the community.

2) Run Digital Ads From Home

One of the best ways to raise awareness for your new business is to run digital advertising campaigns on places like Instagram and Facebook. Using Facebook Business Manager can help you narrow down your target audience significantly and increase your exposure.

Remember, you can use the same tool for both Facebook and Instagram ads. PS. Using Business Manager is also not just boosting a post on one of Facebook’s platforms (which is not as effective a method of reaching new customers).

Small businesses experience success on these platforms all the time because of the intuitive algorithms built into them. These algorithms smartly target (and re-target) users who are more likely to be interested in your product or service.

3) SEO For Local Businesses

SEO or Search Engine Optimization is possibly the most powerful tool for small businesses out there. Word of mouth still means a great deal when it comes to spreading the news about your business, but in general, more people are turning to Google than ever for recommendations—not their friends.

Getting your business listed on Google for local search results (see our article on how to set up a Google My Business account) and appearing on the first page of results for search queries related to your product or service will bring you more leads than your #1 client. Cracking the code on ranking is tough, but some basic tips are:

  • Have a unique business name that stands out from other searches
  • Have search relevant content (i.e. answers to popular questions) on your website

4) Attend Local Markets

Does your neighbourhood or town host farmer’s markets? Street markets? Night markets? All of the above? Markets are a fantastic way to market your home business.

If you’re still in the bedroom or garage, you’re not getting any of the foot traffic retailers normally receive, but going to markets gets you some guaranteed traffic. Some reasons to get out to local markets are:

  • Markets are only on certain days and at certain times so are more like an “event”
  • They’re great at drawing visitors looking for anything and everything
  • Visitors can discover you when they might otherwise never have heard of you
  • Your business gets an opportunity to demonstrate what you do or what you sell right in front of the consumer
  • Markets are a great place to network with other business owners in your area

5) Attract Local Press

If your business does anything that the local press might find interesting, do what you can to bring their attention to it. For example, if your business is involved in a local initiative, works with a charity, or instigates any community events, is there a reason other people might want to know about what you’re doing?

While the end to these activities may not be to raise brand awareness, but rather to benefit your community or those in it, you don’t want to miss out on the potential to get your name out there.

Don’t Wait to Get Started!

There you have it! 5 ways to start marketing your home business. Feel free to employ one or all of these techniques, as they each can be implemented in different ways but still hold a place in your overall marketing strategy. We hope this list proves useful in your journey as you work toward taking your business from the bedroom to the big time.

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on facebook
Share on twitter
Share on linkedin
Share on email

An Honest Review of Moneris

History Moneris is Canada’s largest merchant services provider, and was established in 2000 by the Bank of Montreal and the Royal Bank of Canada as

bank statement showing ACH completed transfer

What Is PAD? All You Need To Know

What Does PAD Mean? PAD stands for pre-authorized debit, but is also known as EFT, or electronic funds transfer. Both are an electronic means of

How Tipping with EMV Cards Works

EMV Chip and PIN payments are proving to be an effective solution to the restaurant payment bottleneck. With this new technology, the restaurant payment process

Contact Us​.

We’re Always Happy to Help!

Our in-house team of Merchant Experience Specialists are here to share their knowledge, answer your questions and point you in the right direction. No commissions, no pressure.

New to accepting card payments? Many of our merchants are first time business owners who are unfamiliar with the industry. We take the time to help you understand how it all works as well as how to avoid common pitfalls.

Get In Touch

Toll-Free: +1 (877) 643-5246


Calgary Head-Office:

Suite 400 – 440 2 Ave SW

Calgary, Alberta T2P 5E9

Seattle Office:

Suite 4200 – 701 5th Avenue

Seattle, Washington 98104