A Faster, More Convenient Way to Pay
Tap and pay is a form of payment that allows a customer to tap a card or device against your card reader to pay instead of inserting a card. Information is shared between the card or device and your card reader through radio technology called near-field communication (NFC). When customers want to pay they simply wave or tap their card over the contactless terminal. There’s no need to key in their PIN or sign a receipt.
With mobile payments growing at 40% per year, there are many benefits to accepting Tap and Pay transactions:
#1 | Faster Transactions
Compared to payments made with cash or chip and PIN cards, payments made using tap are significantly faster because you don’t have to wait for a customer to key in their PIN or search for cash. This helps customers complete their transactions quickly and allows you to help the next customer faster.
#2 | Acceptance of "wallet-less" customers
Many customers are now adding their debit and credit card information to their mobile devices using Apple Pay, Google Pay, Samsung Pay and other "alternative" payment methods. To be able to accept these customers payments you need to have a payment terminal that accepts tap.
#3 | Secure Transactions
NFC technology ensures that tap and pay transactions are secure. Both Visa and Mastercard require the customer to hold the card within 4 cm of the card reader for the transaction to go through. The transactions also include a unique security code for each transaction to protect against fraud. Finally, cardholders also have protection for their purchases from the card providers.