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How to Design a Better User Experience for Your Business

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Miranda Russell | October 9, 2020

“Designing an excellent user experience can have a huge impact on your business. Each step of your customer's interaction impacts sales.”
3 min read

Building a successful business can rely on the relationships you build with your customers.

By focusing on optimizing each interaction and fine-tuning each step of your customer's process you can increase the likelihood of customers returning or sharing their experience with others. Taking the time to thoughtfully consider different software solutions, like if you want to use a virtual terminal to take payments over the phone or offer online options can all have an impact on your customer experience and as a result, your success. Read on to learn about the different ways you can set your business apart in the eyes of your customers.

Implement a Customizable Point of Sale Service

An easy to use credit card processing system helps create a seamless experience for your customer. Consider what customization options are available when choosing your POS provider to ensure you can design a checkout experience that is simple and quick for both parties. Look for built-in credit and debit card processing options to help you serve customers faster. This also helps you by syncing all of your payment and sales information in one centralized location. Finding a company that offers hardware, like a card reader, that works directly with the point-of-sale might be the best option for your company. Depending on your retail environment, and if you participate in mobile events or pop-ups, you also might want to ask if your payment processors hardware works on multiple devices. Having the option to also use virtual terminal credit card processing can make payments possible anywhere and serve as a backup if your in-person solutions experience any interruptions. A credit card processor that offers all of these features can improve your customer's transaction experience and help you accommodate more people, no matter the size of your business.

Offer Online Payment Options

Offering an online payment option to your customers can be a great way to engage with a wider audience and offer added convenience. When you're looking for a payment provider, try to find a credit card processing system that includes fully hosted online store options. Choosing a provider that has an online store included in its offering makes it faster and easier to get started selling online. You can easily use your existing product catalog to offer products in your online store which will help you get your brand in front of more eyes. Creating content for your online store and offering discount codes to loyal customers can help you market your company and create a greater sense of community around your brand. Using the same provider for all aspects of your sales, both in-person and online, can also create more consistency and ease of use for your team and customers.

Understand What Your Customers Want

The merchant account provider you select should be able to securely store data and information about your customers. Not only can this help you view sales trends, but it also allows you to stay in touch with your customers and keep their information stored in the system for faster repeat payments in the future. The ability to track customer purchasing habits can also help you improve your business model and make informed decisions about what products to re-order. Look for a company that makes it easy to save customer information in your account. As an added bonus, see if they offer email templates to help notify customers when payments are due or if they have a credit card that is expiring soon.

Be Consistent with Branding

Creating brand affinity among your customer base and beyond can help you create brand champions amongst your most loyal customers. Using a payment provider that not only provides great payments but also helps you build a consistent brand theme throughout all aspects of your user experience can be a great way to meet this goal. Your online store, invoices, receipts, and emails should all be customized to match your brand and help your customers quickly identify your company. You shouldn't need to sacrifice on branding and aesthetics when choosing a payment processor. Instead, look for a company that elevates your brand, while delivering a great payment experience.

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